Talk about going for it! The Gap launched its new loyalty program at the end of last year on Robson Street in Vancouver (a location I am very familiar with since, since I spent a few months living/working on a film literally down the street from this spot). The tag line for this brilliant campaign “Shopping turned on its head” would have absolutely made me look twice, and I wish I could have stumbled upon this store casually walking down the street - such fun! Apparently this transformation appeared overnight, and almost everything had been inverted including the store logo, clothes racks that were fixed to the ceiling and even the cars in front of the store.
Via Sweet Station
